Cutter Bill Western World Matchbook Art Print — Houston & Dallas Urban Cowboy Era | Carl Crum

This Cutter Bill Western World matchbook art print is a little gold time capsule from the years when Houston and Dallas were dressed to the nines and Western was high fashion. Named after Rex Cauble’s palomino cutting horse, Cutter Bill — a NCHA World Champion, AQHA Honor Roll winner, and later an American Quarter Horse Hall of Famer — the stores became legend in their own right. This piece leans into that story: gleaming matchbook, simple typography, and all the swagger of a night out when oil money, boots, and big dreams ran wild.

Rex Cauble started as an oilfield roughneck, struck it big as a wildcatter, and poured that fortune into ranches and high-end Western fashion. Cutter Bill Western World opened first in Houston and then in Dallas, selling mink-trimmed coats, extravagant boots, and jewelry to the “urban cowboy” crowd — the Neiman Marcus version of a Western store. These shops helped push Western wear into the spotlight and set the look for a whole Texas moment.

The story gets even more cinematic. Cutter Bill Western World helped define the style that exploded with the movie Urban Cowboy, and the store was used as a costume consultant and outfitter for the film, with John Travolta himself reportedly shopping there for his wardrobe. Add in Cauble’s later drama — the kind of twist that feels written for television — and this little matchbook starts to look like a movie poster for the whole era. Texas characters, high stakes, and a horse good enough to build an empire around.