Diet Coke Art | Fridge Cig Neat | Tavi Crum
Crum Art
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Fridge Cig Neat — Diet Coke Art by Tavi Crum
One Diet Coke can, painted in watercolor on a clean white ground, with a soft yellow glow around it like the light that comes on when you open the refrigerator door. That's the whole painting, and that's the point. Tavi Crum painted the can loose and sweet — the red script leaning just enough to prove a human hand did it — and gave it the reverence usually reserved for saints and stage lights.
The title is doing work too. The internet decided that an ice-cold Diet Coke is a fridge cigarette — the little vice you step away for, minus the vice. And "neat" is bartender-speak: no ice, no glass, nothing standing between you and the can. Fridge Cig Neat, then, is the purist's serve, painted with a perfectly straight face by the newest artist in the Crum family shop.
Where It'll Work in Your House
It was born for the kitchen wall nearest the refrigerator, but it holds its own over a bar cart, in the office where the 3 p.m. can gets cracked, or tucked into a gallery wall as the piece guests point at first. Hang it across from Betsy's Coca-Cola print and let the household's cola politics live on the wall where they belong. And for the devotee who moved away, it makes a first-rate care package as a Texas gift.
Tavi Crum, the newest name in a family full of them, in watercolor. Printed to order, like everything the Crums hang in this shop — and it files in with the rest of our Texas beverage pop art.
The 3 o'clock ritual deserves better than a stolen minute at the fridge — it deserves a place on the wall. Hang this one next to Caya's Fridge Cigarette print and the ritual gets told twice, in two hands, or browse the rest of our kitchen wall art to keep it company.
Fine Art Prints Made in Fort Worth, Texas
Since 1996, Crum Art has created original art, paintings, and fine art prints in Fort Worth, showing and selling work at hundreds of art shows across Texas.
Crum Art brings a distinct Texas and Western point of view to specific, meaningful images: pop art color, cowboys, cowgirls, animals, kittens, vintage signs, bluebonnets, humor, grit, and Lone Star nostalgia.
These are not mass-produced prints or generic wall decor. They are artist-made pieces with a Texas point of view, created for homes that feel collected, lived-in, and full of meaning.
Each print is produced to gallery-quality fine art standards, made to order in our Fort Worth studio, carefully inspected, and hand-signed by the artist. Every piece passes through our hands before it becomes part of your home.
Print Details
- Museum-grade giclee: archival pigment inks on 100% cotton rag paper
- Unframed and sized to fit standard frames
- Studio-made, artist-signed prints only available directly from Crum Art
Made in Texas.
Frequently Asked Questions
What is a giclee art print?
A giclee (zhee-CLAY) is the museum standard for fine-art printing — archival pigment inks laid down on fine-art paper, built to hold color for generations. Every Crum Art print is made to the highest standard of giclee: 100% cotton rag paper and archival pigment inks, printed to order and hand-signed by the artist before it leaves our Fort Worth studio. It’s the same process museums and galleries use to reproduce original artwork.
What is the difference between a giclee print and a regular art print?
Ordinary posters use standard inks on standard paper and fade within a few years. A giclee uses archival pigment inks on cotton rag paper, built to resist fading for generations. If you’re hanging it somewhere you’ll see it every day, the difference shows — first in the color depth, later in how long it keeps it.
Will this look like an original painting or a print?
Crum Art takes the scanning and photographing of original paintings seriously — we work to capture the texture of the canvas or paper the original was created on, so that texture shows through in the print. Combined with the cotton rag paper’s own subtle surface and the hand-signing, many customers say they cannot tell if it’s an original or a print. That’s intentional. These are not flat digital reproductions — they are fine art prints that carry the soul of the original.
What sizes does this print come in?
Our fine art prints are available in standard rectangle and square sizes. Rectangles: 8x10 unframed matted to 11x14, 11x14 unframed, 16x20, 18x24, and 24x36. Squares: 8x8 unframed matted to 12x12, 12x12 unframed, 16x16, 20x20, and 24x24. Each size ships ready to frame, making it easy to find the right fit for your wall.
How do I frame a print?
Every size in our lineup matches a standard frame, so your print drops straight into an off-the-shelf frame from any craft store — no custom framing required. For a gallery look, add a mat and go one frame size up. Prints ship flat or carefully rolled; a rolled print flattens easily under a few books overnight.
How should I preserve an art print?
Ours do most of the work for you — archival pigment inks on cotton rag are made to last generations. To help them along: frame under glass or acrylic, keep out of direct sunlight and away from heavy humidity, and handle by the edges before framing. That’s it.
How do I make a gallery wall with art prints?
Start with an anchor piece and build outward — many Crum Art prints are part of series designed to group together as a statement gallery wall, or hang individually as standalone pieces. Since every image is sized to fit standard frames, mixing sizes is easy: lay the arrangement out on the floor first, keep about two to three inches between frames, and center the whole grouping at eye level.
What rooms do these prints work in?
Everywhere a home wants personality — living rooms, entryways, kitchens, offices, and nurseries. They’re strong anchor pieces for western, ranch-style, and Lone Star-inspired interiors, and just as at home in collected, colorful rooms of any style. A good rule for hanging: center your art 57 to 60 inches from the floor — museum height — and go a touch higher above furniture.
Made with love. Signed by hand. Shipped with care. Hung with joy.
Product FAQ
What is a "fridge cig"?
A fridge cigarette is the internet's name for an ice-cold Diet Coke cracked open standing at the refrigerator — the little break you step away for, no smoke involved. The term went viral hard enough to become common parlance.
What does "neat" mean in Fridge Cig Neat?
It's bartender-speak for no ice, no glass, no garnish. Applied to a Diet Coke, it means straight from the can, the way the purists take it. Tavi painted the serve exactly as ordered.
Where should I hang the Fridge Cig Neat print?
Wherever the 3 p.m. Diet Coke actually happens — the kitchen wall near the fridge, the home office, the break room that needs a patron saint. It's a small daily ritual; hang it where the ritual lives.
Which Diet Coke drinker needs the Fridge Cig Neat print?
The Diet Coke devotee — and they know exactly who they are. If someone in your life describes the first sip of the day as a personality trait, this is their painting.