Betsy Crum | Texas Pop Art & Western Iconography | Crum Art
Betsy Crum
Betsy Crum is a Texas-based artist whose work sits at the intersection of pop culture, place, and memory. Rooted in lived Texas experience rather than a borrowed aesthetic, her art transforms signage, soda, boots, and roadside imagery into bold, graphic statements designed to hold a room and spark conversation.
Raised in a small East Texas town, Betsy developed a deep affection for regional storytelling and visual iconography. Her work is playful but intentional—color-forward, graphic, and personal—made for collectors who want Texas on the wall in a way that feels modern, confident, and real.
Signature themes
- Western pop art and cowboy culture
- Texas signage, neon, and roadside symbols
- Humor, nostalgia, and bold femininity
- Color-forward, graphic compositions
For more than 25 years, Betsy has been making and selling art that celebrates Texas icons and the beauty of the ordinary becoming extraordinary. Having participated in hundreds of art and gift shows, her work is widely collected—especially by Texans who recognize themselves in the imagery.
Follow the studio on Instagram @thecrumart and Facebook @thecrumart
Betsy Crum at the Will Rogers Memorial Center, Fort Worth
Featured works
Every Crum Art print is hand-signed by the artist. More on how our prints are made →
Frequently asked questions
Who is Betsy Crum?
Betsy Crum is a Fort Worth, Texas artist and the founder of Crum Art, the family art studio she started in 1996. She makes Texas pop art and Western iconography — Texas signs and neon, sodas, cowboy boots, bluebonnets and big Texas skies — and has sold it face to face at hundreds of art shows across Texas for more than 25 years. She is married to photomontage artist and filmmaker Carl Crum; their daughters Caya and Tavi Crum are the other two Crum Art artists.
Where is Betsy Crum from?
Betsy was raised in a small East Texas town and lives and works in Fort Worth, Texas.
Where can I buy Betsy Crum's art?
Hand-signed prints of her work are sold only at crumart.com, printed to order in the family's Fort Worth studio, and in person at art shows and markets across Texas. Shop Betsy Crum art.