Fort Worth Art | Pioneer Tower Will Rogers | Betsy Crum
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Pioneer Tower at the Will Rogers Memorial Center — Fort Worth Art by Betsy Crum
The art-deco brick Pioneer Tower rises through soft pink clouds toward a big round yellow sun. Built in 1936, it stands over the Will Rogers Coliseum and the grounds that host the Fort Worth Stock Show & Rodeo every January. If you grew up showing animals, watching the rodeo, or just parking in that endless lot off Montgomery Street, this tower is the landmark your memory uses for all of it.
Fort Worth artist Betsy Crum paints the brick in its warm late-afternoon color and hangs the sun as a flat yellow circle — no rays, no glare, just the shape the sun leaves behind after you've squinted at it too long from the parking lot. The tower is the only hard edge in the whole picture. Everything else is soft.
And no — Will Rogers himself isn't in it. The cowboy philosopher never met a man he didn't like, and Fort Worth liked him right back, enough to put his name on the whole complex. This is the building that carries the name: the tower, the clouds, the sun, and nothing else.
Where It'll Work in Your House
It's gentle americana with strong Fort Worth roots — lovely as entryway art, in a study, or over a mantel, and a natural anchor for a Cowtown gallery wall alongside our other Fort Worth art. Give it a wall with some breathing room and it'll sit happily next to the rest of our Texas sky wall art.
Stock show families know this silhouette the way other towns know a courthouse — hand one of them this print in January and watch them name it before they read the label. See the tower again behind the Show Arena, catch it at full sunset in the Will Rogers Tower print, walk on into the rodeo art, or browse the rest of our Texas wall art. Headed to a housewarming? It's one of our steadier housewarming gifts for somebody who just landed in Cowtown — and there's always more of Betsy's work here.
Fine Art Prints Made in Fort Worth, Texas
Since 1996, Crum Art has created original art, paintings, and fine art prints in Fort Worth, showing and selling work at hundreds of art shows across Texas.
Print Details
- Museum-grade giclee: archival pigment inks on 100% cotton rag paper
- Unframed and sized to fit standard frames
- Studio-made, artist-signed prints only available directly from Crum Art
Made in Texas.
Made with love. Signed by hand. Shipped with care. Hung with joy.
Pioneer Tower Will Rogers
Fine Art Print by Betsy Crum
Build a set of 3Add any two more prints — mix artwork and sizes — to unlock 20% off and free shipping. See it on a wall with two more →
- Signed by hand
- Archival paper
- Ships in 3–5 days
- Standard frame sizes
Ships from Fort Worth · $4.95 flat, free over $100 · 14-day returns
Product FAQ
What is the Will Rogers Memorial Center used for today?
The Stock Show every January, horse shows nearly year-round, and half the gatherings Fort Worth considers important. The tower watches all of it.
Is this a good gift for a stock show family?
It's the gift — for FFA alumni, 4-H parents, and every kid who ever slept in the barns. The tower is their whole January in one silhouette.
What room suits the soft pink palette?
Entryways, studies, and over the mantel — it's the calm one in our Fort Worth lineup, happy in traditional and modern rooms alike.
What completes a Fort Worth wall?
The Show Arena print puts the tower in context, Caya's rodeo arena takes you inside, and the courthouse holds down downtown. Four frames, whole city.
Will this look like an original painting or a print?
Crum Art takes the scanning and photographing of original paintings seriously — we work to capture the texture of the canvas or paper the original was created on, so that texture shows through in the print. Combined with the cotton rag paper’s own subtle surface and the hand-signing, many customers say they cannot tell if it’s an original or a print. That’s intentional. These are not flat digital reproductions — they are fine art prints that carry the soul of the original.
What sizes does this print come in?
Our fine art prints are available in standard rectangle and square sizes. Rectangles: 8x10 unframed matted to 11x14, 11x14 unframed, 16x20, 18x24, and 24x36. Squares: 8x8 unframed matted to 12x12, 12x12 unframed, 16x16, 20x20, and 24x24. Each size ships ready to frame, making it easy to find the right fit for your wall.
How do I make a gallery wall with art prints?
Start with an anchor piece and build outward — many Crum Art prints are part of series designed to group together as a statement gallery wall, or hang individually as standalone pieces. Since every image is sized to fit standard frames, mixing sizes is easy: lay the arrangement out on the floor first, keep about two to three inches between frames, and center the whole grouping at eye level.