Welcome to Oklahoma | DW's Roadside Sign | Betsy Crum
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Welcome to Oklahoma — the Oklahoma Gift That Technically Lives in Texas, by Betsy Crum
Almost the whole square is sky — a pale mint melting into pink, the kind of enormous, gentle evening the border country puts on for free. And down low, small as a mile marker, one pole sign: DW'S in red, ADULT VIDEO in red block letters, and a little reader board underneath making the calm announcement that ALL DVDS are BUY 2 GET 1 FREE. Betsy photographed it the way you actually see it at seventy miles an hour — a tiny, earnest business standing at parade rest under about four hundred square miles of cotton candy. She never editorializes. The sky does the deadpan, same as it does over her lone Marfa building.
And yes — it's real. DW's stands on I-35 in Gainesville, Texas, just south of the Red River, the last landmark of note before the water, which is how it became the unofficial welcome-to-Oklahoma sign for every Texan headed north. For years it was my halfway marker on the drive to see my mom in East Texas — an oddly inappropriate landmark for going to see mama, but somehow fitting. It runs the other direction too: when the Oklahoma Gazette went down and surveyed the parking lot one Sunday, six of the eight cars wore Oklahoma plates. Two states, one sign, everybody waving. Betsy can't drive past roadside lettering that outlasts its era — her Arrow Ford sign in Abilene got the same reverent treatment — and DW's has earned its place in that canon fair and square.
Where It'll Work in Your House
It's dive bar decor with a museum-quality sky. Hang it over the bar cart, where it will be the first thing every guest asks about and the story you never get tired of telling. It suits the powder room, the game room, the hallway that needed one conversation starter, or the office of anyone who's ever made the October drive to the Cotton Bowl and back. And it was born to hang next to the No A-Holes neon desert print — two signs, two big skies, one complete house policy.
Betsy Crum, working in Texas. Original family artwork, printed to order — the rest of her roadside Texas hangs in the Betsy Crum collection. It hangs as innocently as Betsy's South Plains Fair sign.
Buy it for the friend with the driest delivery you know, the Okie who laughs hardest at the border joke, or the Texan who's counted down those last miles to the river more times than they'll admit. It keeps good company with the rest of the homesick Texan gifts, and it may be the single funniest thing you can add to a man cave wall without saying a word yourself.
Fine Art Prints Made in Fort Worth, Texas
Since 1996, Crum Art has created original art, paintings, and fine art prints in Fort Worth, showing and selling work at hundreds of art shows across Texas.
Print Details
- Museum-grade giclee: archival pigment inks on 100% cotton rag paper
- Unframed and sized to fit standard frames
- Studio-made, artist-signed prints only available directly from Crum Art
Made in Texas.
Made with love. Signed by hand. Shipped with care. Hung with joy.
DW's Roadside Sign
Fine Art Print by Betsy Crum
Build a set of 3Add any two more prints — mix artwork and sizes — to unlock 20% off and free shipping. See it on a wall with two more →
- Signed by hand
- Archival paper
- Ships in 3–5 days
- Standard frame sizes
Ships from Fort Worth · $4.95 flat, free over $100 · 14-day returns
Product FAQ
Why is the sky so big and the sign so small in the DW's Welcome to Oklahoma print?
That's the whole joke, told with a straight face. Betsy gave the sign the same treatment she gives a lone Marfa building or a West Texas water tower: a tiny landmark floating low in an enormous mint-to-pink gradient sky. The photograph never winks. The gentler and more beautiful the sky, the funnier the little red letters underneath it get, and the scale is true to life — that's exactly how the sign appears out the windshield on I-35.
Who is the Welcome to Oklahoma DW's print for?
Texans who have made the drive north on I-35 and know exactly which sign this is, Oklahomans with a good sense of humor about the border, Texas-OU rivalry households, and road-trip nostalgics who miss the era of hand-lettered highway signs. If somebody in your life narrates that stretch of I-35 every October, this is their print.
What does the little reader board on the DW's sign say?
ALL DVDS BUY 2 GET 1 FREE. Betsy photographed the marquee faithfully, deal and all. It is objectively a good promotion, delivered with the calm confidence of a business that knows its customers will drive across a state line to get there.
What other Crum Art prints hang well next to the DW's sign?
Its natural siblings are the other deadpan roadside pieces: the No A-Holes Neon Desert print, the Marfa Building print, and the Arrow Ford Abilene sign. Any two of them together turn a wall into a little highway of signs that say exactly what they mean under skies that stay perfectly calm about it.
Will this look like an original painting or a print?
Crum Art takes the scanning and photographing of original paintings seriously — we work to capture the texture of the canvas or paper the original was created on, so that texture shows through in the print. Combined with the cotton rag paper’s own subtle surface and the hand-signing, many customers say they cannot tell if it’s an original or a print. That’s intentional. These are not flat digital reproductions — they are fine art prints that carry the soul of the original.
What sizes does this print come in?
Our fine art prints are available in standard rectangle and square sizes. Rectangles: 8x10 unframed matted to 11x14, 11x14 unframed, 16x20, 18x24, and 24x36. Squares: 8x8 unframed matted to 12x12, 12x12 unframed, 16x16, 20x20, and 24x24. Each size ships ready to frame, making it easy to find the right fit for your wall.
How do I make a gallery wall with art prints?
Start with an anchor piece and build outward — many Crum Art prints are part of series designed to group together as a statement gallery wall, or hang individually as standalone pieces. Since every image is sized to fit standard frames, mixing sizes is easy: lay the arrangement out on the floor first, keep about two to three inches between frames, and center the whole grouping at eye level.